Yes it is true, whether you like it or not you work for Google or Yahoo or whatever. Maybe it’s your dream to work for Google or maybe you think Google is a communist dictator, inflicting googly morals and values onto the poor webmasters of the world. But seriously folks, if you are a webmaster or seoer, you work for them.
Here’s the truth. It’s the search engines job to give its searchers what they want, whether it’s ham bone pea soup recipes or poyurethane spary foam roofing information, (a current project of mine). When I sit down to research the central theme of a website I am to optimize, I take into consideration that yes, Google is sortof my boss.
SEO should have two parts, Search Engine User Optimization, and Search Engine Optimization. First I want to please humans, because in all truth that is what Google wants to do as well. What pleases humans? Information, sex and money. In keeping with what I can give them on my end I’ll just discuss the information part. If you read the About seoyo page than I am going to keep with my promise of being an extremely revolutionary and original blog and say it right now content is king.
When I sit down to do my part of a project, I look over the sitemap developed by another member of my team, and I always have sub-pages to add. And I know my team members groan when I add in my notes about “add sub-page here”. In a way they are annoyed because this means they have to get more content from the client, but I can’t help it. If a website doesn’t answer my questions, and answer questions I didn’t know I had, when I get there, or lead me somewhere logical, I am gone. And most other searchers are the same, and so are the spiders.
If you build it – they will come, if you write it – they will come, if you give them what they want – they will stay and buy, and give you what you want.
So you work for Google, Google works for the whole world. If your client was the whole world, you’d have some pretty strict googly rules too. But wait, the Internet is global, so your client is the whole world.
